{"id":11129,"date":"2017-05-24T09:52:45","date_gmt":"2017-05-24T13:52:45","guid":{"rendered":"https:\/\/www.pornhub.com\/insights\/?p=11129"},"modified":"2017-06-05T10:16:12","modified_gmt":"2017-06-05T14:16:12","slug":"italians-love-moms","status":"publish","type":"post","link":"https:\/\/www.pornhub.com\/insights\/italians-love-moms","title":{"rendered":"Italians Love Moms"},"content":{"rendered":"

Last 14th of May Italy celebrated Mum day, so we jumped at the chance to take a look into the habits of the Italian mum\u2019s boys along with our friends at Corriere della Sera<\/a>.<\/p>\n

Many holidays such as Thanksgiving and Easter will cause related searches to increase, and MILF\u2019s Day is no exception. On Sunday May 14, 2017 we found that searches containing Mom and Mamma (that\u2019s the Italian word for Mum) increased by 275% in Italy, which is a very significant amount considering the popularity of these two terms.\u00a0In fact, \u2018mum\u2019 is the 3rd most popular search term in Italy.<\/p>\n

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( Click here to read in Italian<\/a> )<\/p>\n

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Currently, \u2018MILF’ outranks both \u2018Mum\u2019 and \u2018mamma\u2019 in search volume, followed by \u2018Italian mom\u2019. Videos featuring the most popular pornstar in Italy\u00a0Lisa Ann as a ‘step mom’\u00a0are one of the most searched.<\/p>\n

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If we take a look at\u00a0the popularity of the MILF category around the world, we can see that Italy is the second country in the world (+64% if compared to the rest of the world) that enjoy the MILF category the most, just after the Irish.<\/p>\n

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There are vast cultural differences from one region to another in the country, a fact which is also reflected in the map that shows the popularity of the MILF category in each Italian region.<\/p>\n

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We can say that the most attached to mums in Italy are people from the South and the centre, people that are probably more attached to the family. In fact, the Italian regions where the MILF category is more popular are: Basilicata, Apulia, Abruzzo and Campania. In the last positions: people from Sardinia and Aosta Valley.<\/p>\n

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If we look at the past 5 years, there\u2019s a growing trend toward MILF and Mature categories in Italy. They both have had one place among the 5 most viewed categories since 2013, and since 2015 Mature and MILF are the top 2, and in 2017 the \u201cteen\u201d category disappeared. So we can clearly see that Italian people really appreciate the \u201cadult\u201d women more.<\/p>\n

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If we consider the 5 categories watched more in Italy when compared to the rest of the world, the resulti s the same: Mature and MILF rule.<\/p>\n

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So what conclusions have been made? Italian mums must be the most beautiful of the planet! Arrivederci Italia, we\u2019ll be back soon with more Insights!<\/p>\n

Italian Version<\/h2>\n

Il 14 maggio gli italiani hanno celebrato la Festa della Mamma, e noi di Pornhub abbiamo colto l\u2019occasione al volo per dare un\u2019occhiata insieme ai nostri amici de Il Corriere della Sera alle abitudini dei mammoni italiani.<\/p>\n

Iniziamo analizzando proprio la domenica della festa della mamma del 2017: in questa particolare giornata, le ricerche per i termini \u201cMum\u201d e \u201cMamma\u201d hanno avuto un picco del 275%, un aumento davvero consistente tenendo conto del fatto che \u201cmum\u201d \u00e8 il terzo termine pi\u00f9 cercato dagli italiani.<\/p>\n

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Tra i termini pi\u00f9 cercati su questo argomento troviamo \u201cMilf\u201d, \u201cMum\u201d, \u201cMamma\u201d e \u201cItalian Mum\u201d. Tra le ricerche pi\u00f9 popolari figura anche la pornostar preferita dagli italiani, Lisa Ann, nei panni della matrigna. Altroch\u00e9 Cenerentola!<\/p>\n

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Se consideriamo la categoria \u201cMilf\u201d nel mondo, scopriamo che l\u2019Italia \u00e8 il secondo paese che guarda di pi\u00f9 questa categoria (ben il 64% rispetto alla media mondiale), superata solo dai mammoni irlandesi.<\/p>\n

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Ci sono notevoli differenze culturali tra le singole regioni presenti in ogni nazione, e ci\u00f2 si riflette anche nelle ricerche pornografiche effettuate. La mappa qui sotto mostra la diffusione della categoria \u201cMilf\u201d in ogni singola regione italiana.<\/p>\n

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Possiamo affermare che i pi\u00f9 affezionati alle mamme sono gli italiani del Centro e del Sud. Infatti, le regioni italiane in cui questa categoria va per la maggiore sono: la Basilicata, la Puglia, l\u2019Abruzzo e la Campania. Nelle ultime posizioni troviamo la Sardegna e la Valle d\u2019Aosta.<\/p>\n

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Se diamo un\u2019occhiata pi\u00f9 indietro, scopriamo che negli ultimi 5 anni il trend legato alle Milf e alle donne mature ha continuato a crescere, facendo guadagnare cos\u00ec a \u201cMilf\u201d e \u201cMature\u201d le prime posizioni come categorie pi\u00f9 viste a partire dal 2015, spodestando addirittura la categoria \u201cteen\u201d dalla top 5.<\/p>\n

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Se prendiamo in considerazioni le 5 categorie pi\u00f9 guardate in Italia rispetto al resto del mondo, il risultato non cambia: \u201cMature\u201d e \u201cMilf\u201d vincono a mani basse.<\/p>\n

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Altroch\u00e9 ragazzine, in Italia \u00e8 giunto il momento della rivincita delle donne mature. \u00c8 proprio il caso di dire: W la mamma!<\/p>\n","protected":false},"excerpt":{"rendered":"

Last 14th of May Italy celebrated Mum day, so we jumped at the chance to take a look into the habits of the Italian mum\u2019s boys along with our friends at Corriere della Sera. Many holidays such as Thanksgiving and Easter will cause related searches to increase, and MILF\u2019s Day is no exception. On Sunday … Continue reading “Italians Love Moms”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":11227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stats"],"_links":{"self":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/11129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/comments?post=11129"}],"version-history":[{"count":6,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/11129\/revisions"}],"predecessor-version":[{"id":11223,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/11129\/revisions\/11223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media\/11227"}],"wp:attachment":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media?parent=11129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/categories?post=11129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/tags?post=11129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}