{"id":12777,"date":"2018-01-17T10:00:06","date_gmt":"2018-01-17T15:00:06","guid":{"rendered":"https:\/\/www.pornhub.com\/insights\/?p=12777"},"modified":"2019-01-04T13:44:38","modified_gmt":"2019-01-04T18:44:38","slug":"hawaii-alert","status":"publish","type":"post","link":"https:\/\/www.pornhub.com\/insights\/hawaii-alert","title":{"rendered":"Hawaii on Alert"},"content":{"rendered":"<p>On Saturday January 13, residents all across Hawaii received a text message at 8:07am stating that a ballistic missile was on it&#8217;s way to their island and advised they should take shelter immediately. With international tensions currently at a high, it&#8217;s no surprise that the warning was taken very, very seriously. We can&#8217;t begin to imagine what would go through someone&#8217;s mind after reading that message, but based purely on the traffic numbers, it&#8217;s NOT to be watching <a href=\"https:\/\/www.pornhub.com\/video\">porn<\/a>\u00a0(nsfw).<\/p>\n<p>Based on real-time, per-minute pageviews, and compared to levels on the previous two Saturdays, our statisticians found a precipitous drop in traffic at 8:07am immediately after the warning was sent out. By 8:23am, traffic was a massive -77% below that of a typical Saturday. As residents were notified around 8:45 that the initial warning was sent in error, traffic began to return to normal and Hawaiians collectively breathed a sigh of relief. Those seeking further relief, headed back to Pornhub where pageviews surged +48% above typical levels at 9:01am.<\/p>\n<p><a href=\"https:\/\/www.pornhub.com\/insights\/wp-content\/uploads\/2018\/01\/pornhub-insights-hawaii-missile-alert-traffic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12781\" src=\"https:\/\/www.pornhub.com\/insights\/wp-content\/uploads\/2018\/01\/pornhub-insights-hawaii-missile-alert-traffic.png\" alt=\"\" width=\"900\" height=\"739\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Saturday January 13, residents all across Hawaii received a text message at 8:07am stating that a ballistic missile was on it&#8217;s way to their island and advised they should take shelter immediately. With international tensions currently at a high, it&#8217;s no surprise that the warning was taken very, very seriously. We can&#8217;t begin to &hellip; <a href=\"https:\/\/www.pornhub.com\/insights\/hawaii-alert\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hawaii on Alert&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[542,285],"class_list":["post-12777","post","type-post","status-publish","format-standard","hentry","category-stats","tag-events","tag-hawaii"],"_links":{"self":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/12777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/comments?post=12777"}],"version-history":[{"count":5,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/12777\/revisions"}],"predecessor-version":[{"id":14899,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/12777\/revisions\/14899"}],"wp:attachment":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media?parent=12777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/categories?post=12777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/tags?post=12777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}