{"id":13155,"date":"2018-03-09T14:31:40","date_gmt":"2018-03-09T19:31:40","guid":{"rendered":"https:\/\/www.pornhub.com\/insights\/?p=13155"},"modified":"2018-03-09T14:58:30","modified_gmt":"2018-03-09T19:58:30","slug":"popular-with-women","status":"publish","type":"post","link":"https:\/\/www.pornhub.com\/insights\/popular-with-women","title":{"rendered":"Popular With Women"},"content":{"rendered":"

March 8th is International Women’s Day, so in this edition of Insights we’re joined by Newsweek<\/a> for an exclusive look at female traffic on this day as well as a special report on recent changes we made to better cater Pornhub’s content to the needs of women.<\/p>\n

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On March 8th, we found that female traffic to Pornhub was above average levels in the morning. The +5.2% increase at 7am is similar to the change we saw January 20th on the day of the 2018 Women’s March<\/a>. Female traffic dipped slightly below after in the afternoon, but grew +4.2% above average at 9pm.<\/p>\n

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Our statisticians noted several search terms that increased in popularity on March 8th. Searches containing “womens day” were up 1696% among both genders, as well as a 684% increase in searches for “hot sex”. Amy Schumer saw a 513% gain in searches for her name, most likely a result of her speaking out publicly for women on that day. More attention was being paid to female pleasure, with cunnilingus related searches increasing dramatically. And just as we found on the day of the Women’s March<\/a>, searches for “feminist” porn also increased.\u00a0Other gaining terms like “cuckold<\/a>” and “romantic” were also featured in our Valentine’s Day Insights<\/a>.<\/p>\n

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“Female Friendly” becomes “Popular With Women”<\/strong><\/p>\n

As the number of women enjoying adult content increases – according to Pornhub\u2019s 2017 Year in Review<\/a>, \u201cPorn for Women\u201d was a top trending search throughout the year, increasing by over 1,400 percent. On December 8th, Pornhub launched a new “Popular With Women” category which automatically aggregates content catered to the growing demographics\u2019 specific interests, taking into account women’s views and preferences<\/a>.<\/p>\n

“Popular with Women” was launched to replace its predecessor category, “Female Friendly” in order to adhere to customer feedback regarding the need for content that better reflected women\u2019s diverse preferences. The category used to house content that was marketed towards women, rather than content women have actually enjoyed.<\/p>\n

As a result of the new category name and aggregated content, “Popular With Women” has significantly increased the rank of the previous “Female Friendly” in the few just the months since it’s launch. We have also found that women spend nearly a minute longer on Pornhub (10 minutes 30 seconds) when they begin browsing the new category, compared to the previous (9 minutes 36 seconds).<\/p>\n

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As part of the new “Popular With Women” category changes, viewers can check boxes with sub-categories to refine the videos results being displayed. The most popular refinement is for “pussy licking” videos, followed by “rough sex”, “threesome” and “lesbian”.<\/p>\n

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As we discovered in previous Insights stories focused on female preferences, we know that women enjoy lesbian videos<\/a> and also enjoy watching gay male content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

March 8th is International Women’s Day, so in this edition of Insights we’re joined by Newsweek for an exclusive look at female traffic on this day as well as a special report on recent changes we made to better cater Pornhub’s content to the needs of women.<\/p>\n","protected":false},"author":5,"featured_media":13207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stats"],"_links":{"self":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/13155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/comments?post=13155"}],"version-history":[{"count":5,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/13155\/revisions"}],"predecessor-version":[{"id":13217,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/13155\/revisions\/13217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media\/13207"}],"wp:attachment":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media?parent=13155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/categories?post=13155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/tags?post=13155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}