{"id":21875,"date":"2023-12-09T09:14:08","date_gmt":"2023-12-09T14:14:08","guid":{"rendered":"https:\/\/www.pornhub.com\/insights\/?p=21875"},"modified":"2025-03-18T14:07:36","modified_gmt":"2025-03-18T18:07:36","slug":"2023-year-in-review","status":"publish","type":"post","link":"https:\/\/www.pornhub.com\/insights\/2023-year-in-review","title":{"rendered":"2023 Year in Review"},"content":{"rendered":"\n

2023 is the 10th<\/sup> anniversary of Pornhub\u2019s Year in Review Insights! Over the last decade we have brought you trends, terms, searches, and a recap of all the key events of those years that helped to shape the world\u2019s porn viewing habits. And this year, our statisticians are back with more data and commentary to touch on this year\u2019s biggest trends. <\/p>\n\n\n\n

Take a look around. You will find plenty of eye-catching infographics laying out a variety of results between the genders, sexual orientations, breakdowns of state-by-state search habits, the time people spend on Pornhub, and so much more. Revel in it! Share it with your friends! Have a toast and a laugh and most of all, enjoy yourself. <\/p>\n\n\n\n\n\n\n\n

Top Searches & Pornstars<\/strong><\/a><\/p>\n\n\n\n

Traffic & Time on Site<\/strong><\/a><\/p>\n\n\n\n

Popular Categories<\/strong><\/a><\/p>\n\n\n\n

Gay Searches & Pornstars<\/strong><\/a><\/p>\n\n\n\n

Men vs Women<\/strong><\/a><\/p>\n\n\n\n

Demographics<\/strong><\/a><\/p>\n\n\n\n

Devices & Technology<\/strong><\/a><\/p>\n\n\n\n

Movie & TV Characters<\/strong><\/a><\/p>\n\n\n\n

Video Game Searches<\/strong><\/a><\/p>\n\n\n\n

Holidays & Events Affecting Traffic<\/strong><\/a><\/p>\n\n\n\n

Top 20 Countries in Depth<\/strong><\/a><\/p>\n\n\n\n

Note: <\/strong>Please disable your browser’s ad blocker if you don’t see our charts and graphs below.<\/p>\n\n\n\n

The Searches that Defined 2023<\/strong> <\/h2>\n\n\n\n

Every year, the Insights team and Pornhub\u2019s statisticians sift through data from billions of visits to see what content defined the tastes of the year. Those that follow our Insights know that Pornhub\u2019s top searches are often influenced by pop culture and other worldwide events. Many of these terms define 2023 not just on Pornhub but in mainstream media as well. <\/p>\n\n\n\n

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1. The Golden Age: Mature Porn<\/strong><\/p>\n\n\n\n

Topping this year\u2019s trends was mature porn. In 2023, the MILF category gained +1 spot to become the 5th most viewed category worldwide and the Mature category gained +1 to become the 7th most viewed worldwide, growing in popularity by +69%. Mature is now the 2nd most popular category among men, and the 5th for women.<\/p>\n\n\n\n

For searches, \u201cmature\u201d grew +77%, led by the terms \u201cmature cougar,\u201d \u201cmature anal\u201d and \u201cmature amateur.\u201d There was also an increase in \u201cgranny\u201d by +132% with top terms being \u201cgranny cougar,\u201d \u201cbbw granny\u201d and \u201csexy granny.\u201d<\/p>\n\n\n\n

\u201cGILF\u201d (Granny I\u2019d Like to Fck) searches grew by +168%, topped by \u201chot GILF,\u201d \u201cGILF anal\u201d and \u201cGILF creampie.\u201d Also, \u201cDILF\u201d (Dad I\u2019d Like to Fck) grew by +71% in 2023 and \u201cdaddy\u201d by +27%. The most popular DILF searches included \u201cHot DILF,\u201d \u201cDILF Solo\u201d and \u201cMuscle DILF.\u201d<\/p>\n\n\n\n

In the United States, \u201cMILF\u201d became the second most popular search in the U.S. ahead of 2022\u2019s top favorite, \u201cHentai,\u201d<\/p>\n\n\n\n

In the United Kingdom, \u201cmature british\u201d was a top trending search, growing by +751%. The category Mature is the 3rd most watched, and they are +55% more likely to watch it compared to other countries.<\/p>\n\n\n\n

On PornhubGay, Daddy is the 5th most popular category and Mature moved up the list by +6 spots this year.<\/p>\n\n\n\n

2. Super Size<\/strong><\/p>\n\n\n\n

In 2023, size was on people\u2019s minds. The category Big Tits grew by +31% worldwide. Additionally, the Big Ass and Big Dick categories were two of the longest viewed this year, both increasing by +90 seconds in 2023 to over 14 minutes view time each, compared to the average visitor\u2019s time on site of 10 minutes and 9 seconds.<\/p>\n\n\n\n

For searches, the terms \u201cbig,\u201d \u201cbigger\u201d and \u201cbiggest\u201d collectively grew by +177% worldwide. Searches containing \u201chuge\u201d grew by +67%, led by \u201chuge tits,\u201d \u201chuge cock,\u201d and \u201chuge dildo.\u201d On top of all that, the term \u201cmassive\u201d grew by an impressive +91%.<\/p>\n\n\n\n

\u201cBig boobs\u201d saw an increase of +78%, \u201cbusty\u201d nearly doubled by +94%, and \u201cbig natural tits\u201d were up +141% in 2023. On the bottom side, \u201cbig booty\u201d searches were up +83% and a perennial favorite, \u201cbig ass Latina\u201d was +29% more popular in 2023.<\/p>\n\n\n\n

The BBW category saw some love this year as well, increasing in popularity by +24%.<\/p>\n\n\n\n

Some of the biggest searches were \u201cworlds biggest cock,\u201d which more than doubled at +102%, and \u201cbiggest cumshot\u201d came out +49% ahead.<\/p>\n\n\n\n

In the United States, searches for \u201cbig ass\u201d and \u201cbbc\u201d became the 7th and 8th most popular searches, as well as \u201cbig tits\u201d seeing significant gains. In 2023, \u201cbig ass anal\u201d was a top trending U.S. search, growing +394%.<\/p>\n\n\n\n

Dr. Laurie Betito of the Sexual Wellness Center<\/a> had this to say, \u201cIt is human nature to be curious about the extraordinary. When it comes to sex it is no different. We are all voyeurs to some degree and we want to see the extremes\u2014what we generally don\u2019t have access to in real life.\u201d<\/p>\n\n\n\n

3. Sex Machines<\/strong><\/p>\n\n\n\n

This year, technology really infiltrated people\u2019s porn interests. One of 2023\u2019s top trending searches was \u201candroid,\u201d growing by +1689%. Hajime Sorayama really was looking into the future with his sexy robots<\/a>. The term \u201candroid\u201d is often combined with video game searches, as well as \u201candroid cosplay\u201d and \u201candroid roleplay.\u201d<\/p>\n\n\n\n

Searches for \u201crobot\u201d grew by +304%, with terms like \u201csex robot,\u201d \u201cAI robot,\u201d \u201c3D robot,\u201d and \u201canime robot\u201d being the most popular.<\/p>\n\n\n\n

The term \u201csex machine\u201d grew by +88%, as well as mechanized sex toys like \u201cdildo machine,\u201d \u201cmilking machine,\u201d and \u201cpenis machine.\u201d<\/p>\n\n\n\n

\u201cNPC\u201d (Non-Playable Character) grew by +1541% in 2023. The most popular NPC searches being \u201cNPC sex,\u201d \u201cgame NPC,\u201d and \u201chentai NPC.\u201d<\/p>\n\n\n\n

When we asked Dr. Laurie Betito about this one, she said, \u201cSearch trends over the years always coincide with what\u2019s trending in technology. Right now, we are seeing a lot about the development of \u2018sex robots,\u2019 so who wouldn\u2019t be curious about that?\u201d<\/p>\n\n\n\n

4. Uniforms<\/strong><\/p>\n\n\n\n

Searches containing \u201cuniform\u201d grew by +243% worldwide in 2023. The searches, \u201cmilitary uniform,\u201d \u201ccop uniform,\u201d and \u201cman in uniform\u201d saw increases, displacing previous favorites like \u201cmaid uniform.\u201d<\/p>\n\n\n\n

This year, \u201csoldier\u201d searches grew +332%, with \u201cfemale soldier\u201d being the 5th most popular search, ahead of \u201cmilitary soldier\u201d and \u201cgay soldier.\u201d<\/p>\n\n\n\n

Uniform and soldier searches are often combined with the terms \u201cuniform cosplay,\u201d \u201csoldier roleplay\u201d and \u201cmilitary homemade.\u201d<\/p>\n\n\n\n

On PornhubGay, the Military category grew by +88% in 2023.<\/p>\n\n\n\n

On uniforms, Dr. Laurie Betito said, \u201cPeople in uniform symbolize power and many people are attracted to people who exude power and control. Other attractive qualities that uniforms (especially military, cop, firefighter, etc.) represent are discipline, heroism, responsibility, courage, and a commitment to helping people. Add a dose of hotness to the uniform and you have, for some people, the perfect fantasy partner.\u201d<\/p>\n\n\n\n

5. Sexual Healing<\/strong><\/p>\n\n\n\n

With the state of the world, people are seeking some sexual release. Worldwide, \u201ctherapy\u201d searches grew throughout the year, up +344% since 2022, and was a top trending search in some western countries like Canada (+566%) and Australia (+541%).<\/p>\n\n\n\n

Many of the terms were related to physical acts such as \u201cmassage therapy\u201d which was up +76%, \u201ctherapy sex\u201d up +121%, \u201cfoot therapy\u201d up +219%, and \u201canal therapy\u201d up +298%.<\/p>\n\n\n\n

Additionally, professions in the healing space like \u201cmassage therapist\u201d was up +62%, \u201csex therapist\u201d was up +55%, and \u201cpersonal trainer\u201d was up +85% as well.<\/p>\n\n\n\n

And finally, when we asked Dr. Laurie Betito to comment on Sexual Healing, she said, \u201cI find it interesting that \u2018therapy\u2019 is a porn search word. More and more people, thankfully, are seeking help for mental health and sexual issues, which is great. However, at the same time, fantasies involving a patient\/therapist relationship turned sexual is quite common, probably because it is taboo and involves a power differential. In real life, clients can experience feelings for a therapist (transference) because of the nature of the relationship (the client shares very intimate details of their life and feels safe), and this can turn into fantasies of a sexual nature. The forbidden nature of the relationship also may fuel this fantasy.\u201d<\/p>\n\n\n\n

2023\u2019s Most Searched for Terms<\/strong><\/h2>\n\n\n\n

Topping this year\u2019s most searched for term was \u201chentai,\u201d a term that has seen increased popularity over the years and has held the top spot for most searched term three years in a row. In the United States alone, \u201chentai\u201d was the third most searched term of the year. In 2014, it was the 10th<\/sup> most searched term of the year. This steady growth can be attributed to a variety of different factors. <\/p>\n\n\n\n

Our statisticians theorize factors such as the popularity of video games like Zelda: Tears of the Kingdom, which was released earlier this year, in addition to Overwatch and Fortnite, as well as the global popularity of anime could have something to do with this growth. Rule 34 is alive and well in this realm of porn!<\/p>\n\n\n\n

Interestingly, the search term \u201chentai\u201d is much more popular than the category Hentai, which came in 9th<\/sup> this year. On Pornhub Gay, \u201chentai\u201d came in 5th<\/sup> for the most searched term.<\/p>\n\n\n\n

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Following \u201chentai\u201d in second was \u201cmilf\u201d \u2014 a staple in porn, viewers love to see a sexy, empowered older woman who knows what she likes and likes what she\u2019s doing. The term \u201cmilf\u201d is consistently rated highly in the most searched terms of the year, often falling within the top 5. In 2022, \u201cmilf\u201d was the 3rd<\/sup> most searched term, meaning it has risen a spot in 2023.<\/p>\n\n\n\n

There is no shortage of MILFS, and the popularity of Stormy Daniels<\/a> (nsfw), Cherie Deville<\/a> (nsfw), and Ava Addams<\/a> (nsfw), among others, is testament to this.  <\/p>\n\n\n\n

2023\u2019s third most searched for term was \u201clesbian\u201d \u2014 again, a term that is consistently popular. In 2022, \u201clesbian\u201d was the 4th<\/sup> most searched term, meaning it too, like \u201cmilf\u201d rose one spot.  <\/p>\n\n\n\n

It would be easy to theorize the popularity of this term could have much to do with the fact many of the viewers on Pornhub are straight men, but that would not do the data justice. Not only was it the 3rd<\/sup> most searched term overall, but it was also the most viewed category of 2023. For men, it was the 7th<\/sup> most viewed category, but for women, it was the 1st<\/sup>. It seems to signify that no matter your gender or sexual orientation, viewers love to see two women getting together.  <\/p>\n\n\n\n

2023\u2019s Most Popular Performers<\/strong> <\/h2>\n\n\n\n

This year, like 2022, Abella Danger took the top spot for most popular pornstar. Thanks to some of her work with top studios over the years, her videos accumulated over 1.8 billion views. With a number like that, it is no wonder she is the top pornstar of the year.<\/p>\n\n\n\n

Angela White came in 2nd, rising +1 spot from 2022\u2019s 3rd place. Like Abella Danger, her video views accumulated in the billions. She frequently holds a Model Ranking in the top 5 and regularly uploads videos, no doubt contributing to her popularity.<\/p>\n\n\n\n

The 3rd<\/sup> most popular Performer of the year was Eva Elfie, who also rose +1 place since last year, knocking Lana Rhoades down \u20131 to 4th<\/sup>. Like her predecessors, her videos also accumulated over a billion views.  <\/p>\n\n\n\n

Sky Bri saw a noticeable increase of +13 spots this year, Alexis Fawx saw an increase of +14, and Eliza Ibarra saw a substantial increase of +46 spots! <\/p>\n\n\n\n

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Amateur Models<\/strong> <\/h2>\n\n\n\n

The most viewed Amateur Model of 2023 was Candy Love. She took the top spot this year from yinyleon, who was 5th<\/sup> most viewed in 2023. The 2nd<\/sup> most viewed Amateur Model of 2023 was Sweetie Fox, who is up +1 spot from 2022, followed closely by Porn Force.  <\/p>\n\n\n\n

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The State of the Union<\/strong> <\/h2>\n\n\n\n

Holding the top spot in the most searched for term in the United States yet again this year was \u201clesbian.\u201d Much like last year, Americans loved to see some woman-on-woman action. In 2019 and 2017, the top US term was \u201clesbian\u201d as well.  <\/p>\n\n\n\n

\u201cmilf\u201d rose +1 spot, coming in 2nd <\/sup>this year and bumping \u201chentai\u201d into 3rd<\/sup> place. Much like the world\u2019s most searched terms, \u201cmilf\u201d is desired among Americans as well.  <\/p>\n\n\n\n

The term \u201cgangbang\u201d saw a substantial increase of +12 spots this year compared to last, and the term \u201cjapanese\u201d saw a considerable decrease of \u201311 spots.<\/p>\n\n\n\n

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When breaking searches down by state, we encountered some interesting results. It should be quickly noted that we no longer serve some of these states. That said, the data is relevant up until the time we blocked their access.<\/p>\n\n\n\n

The state of Nevada is most interested in themselves, as \u201cvegas\u201d was searched more in Nevada than the rest of the country, much like Hawaii, where \u201chawaiian\u201d was of special interest. On the West Coast, the state of Washington was more interested in \u201csensual sex\u201d while on the East Coast, the state of Virginia was more interested in \u201csmoking.\u201d <\/p>\n\n\n\n

In the Midwest, Wyoming loved \u201cgoth\u201d and back east in New Jersey, they loved \u201cturkish.\u201d Our statisticians theorize this could be reflective of the fact New Jersey has the highest population of Turkish people in the country. And while Wyoming might have some nice gothic architecture, our statisticians cannot confidentially theorize where the interest in \u201cgoth\u201d comes from in the interest of porn! <\/p>\n\n\n\n

The District of Columbia had a special interest in \u201cbig ass cop\u201d while Oklahoma was more interested in \u201csex dick.\u201d Over in Utah, the state with the highest Mormon population in the country, \u201cmormon\u201d was of special interest to them. And let’s not forget Alaska, where it can get quite cold and lonely, and where they have a special interest in \u201csex doll.\u201d <\/p>\n\n\n\n

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Top 20 Countries by Traffic<\/strong> <\/h2>\n\n\n\n

When we broke down the top countries by traffic, the United States took the lead again this year by a landslide. In a country with a population as large as theirs, it is easy to see why.  <\/p>\n\n\n\n

Following the USA, the Philippines rose +3 spots this year to take 2nd<\/sup> place, taking the United Kingdom\u2019s spot and knocking them down \u20133 to 5th<\/sup> place, with the help of Mexico climbing +2 spots as well. <\/p>\n\n\n\n

France stayed in the same spot they were last year, in 3rd<\/sup> place, following very closely behind the Philippines. Canada, Brazil, Spain and Poland all kept their respective places on the board. <\/p>\n\n\n\n

Combined, these top 20 countries make up 78.5% of all daily traffic to Pornhub.<\/p>\n\n\n\n

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A Time for Reflection<\/strong> <\/h2>\n\n\n\n

The world is lasting a few seconds longer! This year, the average time spent on Pornhub increased by 15 whole seconds, making the average visit duration 10 minutes and 9 seconds. We can thank the 45+ year olds for that, as their average time was up between 25 seconds and 77 seconds. While the 18 to 24 age bracket was down \u201374 seconds, the 25 to 34 age bracket was down \u201334 seconds, and the 35 to 44 age bracket was down \u20136 seconds. <\/p>\n\n\n\n

Broken down by country, the Philippines increased +16 seconds per visit, taking the lead from Egypt last year, who decreased \u201324 seconds per visit, putting them in 3rd<\/sup>. Following the Philippines is Japan, who was up +15 seconds this year, holding the same spot as last year. The Netherlands was up +24 seconds, making their average visit 10 minutes and 38 seconds, and the United Kingdom was up +26 seconds, making their average visit 10 minutes and 31 seconds.  <\/p>\n\n\n\n

Other increases in visit duration were Sweden, up +37 seconds for an average of 10 minutes and 7 seconds, Canada up +33 seconds for an average of 10 minutes and 1 second, and Mexico, up +69 seconds for a total average visit duration of 9 minutes and 24 seconds. <\/p>\n\n\n\n

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In the United States, Maryland spent the most time on Pornhub per visit, with a total time of 11 minutes and 31 seconds on average, up +37 seconds from 2022. Following Maryland was Rhode Island with 11 minutes and 11 seconds, up +40 seconds from 2022. Following Rhode Island for longest time spent per visit was New Jersey. <\/p>\n\n\n\n

For shortest visit, Louisiana spent the least amount of time on Pornhub, averaging at 8 minutes and 21 seconds, with a decrease of \u201371 seconds since 2022. The next state with the shortest visit time was Oregon, at 8 minutes and 58 seconds. Their neighbors, Washington, followed closely behind, with an average of 9 minutes and 5 seconds.<\/p>\n\n\n\n

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When our statisticians pulled the data for people\u2019s favorite time to watch porn, the weekly average stayed pretty much the same around noon and 1 p.m. Around 5 a.m. and 6 a.m. were the lowest average times whereas 11 p.m. and midnight were well above average, telling our statisticians a visit to Pornhub is an excellent wrap to your day.  <\/p>\n\n\n\n

Weekly averages reflected these same findings: Wednesday at 5 a.m. was the least favorite time to watch porn, whereas Monday at 11 p.m. was the favorite. This also contributes to Monday being the most popular day to visit Pornhub, and Saturday the least popular. On weekends, when people tend to go out more, sleep in later, and be more social, it is not a surprise Saturday is the least popular in the week. <\/p>\n\n\n\n

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Categorical Analysis<\/strong> <\/h2>\n\n\n\n

Categories can be influenced by a variety of different factors such as current events and trending topics throughout the year. For example, the Reality category saw a marked increase in interest last year but did not make it into the most viewed categories of 2023.<\/p>\n\n\n\n

The most viewed category of 2023 was Lesbian. In 2022, the most viewed category was also Lesbian. Canada, Mexico, Australia, and parts of South America all showed more interest in the Lesbian category than other areas of the world.  <\/p>\n\n\n\n

Following Lesbian was Japanese, which saw a +1 increase since 2022, knocking Ebony down \u20131 to the 3rd<\/sup> most viewed category. The categories Anal, MILF, Transgender and Mature all increased +1, while Threesome saw a decrease of -4.<\/p>\n\n\n\n

Big Ass saw an increase of +4, Big Dick saw an increase of +5, and BBW saw an increase of +6. The data seems to indicate bigger is better! <\/p>\n\n\n\n

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Around the world, you will notice the familiar categories again. Lesbian was popular in Canada, Australia, and Mexico. Ebony was most popular in the United States and parts of Africa. Over in South America, Greenland, Scandanavia and parts of Europe, they loved their Anal.  <\/p>\n\n\n\n

In Russia, they loved their own local Russian content. <\/p>\n\n\n\n

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Category Growth<\/strong> <\/h2>\n\n\n\n

Amongst the top gaining categories were some we have seen already. Korean saw the biggest boost from last year with +82%. Behind that was Japanese, with +74%. Mature saw a +69% increase, Cartoon saw +52% and cosplay saw +46%. <\/p>\n\n\n\n

When it comes to categories that were viewed the longest, Small Tits was up +108 seconds, for a total of 15 minutes and 46 seconds. Trailing closely behind Small Tits was Brunette, which saw an increase of +177 seconds, for a total of 15 minutes and 34 seconds. Double penetration was up +143 seconds, for a total of 15 minutes and 3 seconds.  <\/p>\n\n\n\n

Hardcore, Big Ass, and Big Dick were all viewed longest as well, between 14 minutes and 25 seconds to 14 minutes and 42 seconds, yet again continuing a theme our statisticians have found this year of an interest in size. <\/p>\n\n\n\n

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The categories that did not get viewed as long this year include Feet, which saw a decrease of \u2013128 seconds, for a total of only 6 minutes and 3 seconds. Solo Male followed behind, with a decrease of \u2013149 seconds, totaling 6 minutes and 6 seconds. After that was Scissoring, down \u201331 seconds for a total of 6 minutes and 30 seconds. Other categories that were viewed the shortest included Muscular Men, Fingering, and Fisting.  <\/p>\n\n\n\n

PornhubGay Insights<\/strong> <\/h2>\n\n\n\n

Over on PornhubGay, \u201ctwink\u201d saw an increase of +1 this year, taking the top spot for most searched for term. Following that was \u201canime\u201d which saw a jump of +4 since last year, taking the 2nd<\/sup> spot. \u201cpinoy\u201d remained in 3rd<\/sup> while \u201casian\u201d saw an increase of +3 and \u201chentai\u201d dropped \u20134 this year, taking 5th<\/sup>.  <\/p>\n\n\n\n

Bigger jumps in interest this year include \u201ccurious straight friends\u201d which was up +27, \u201cfemboy\u201d was up +12, and \u201ckorean\u201d was up +8. <\/p>\n\n\n\n

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When it came to the most viewed categories on PornhubGay, the top 2 spots stayed the same as last year. Straight Guys was the 1st<\/sup> most viewed, and Black was the 2nd<\/sup>. Twink saw an increase of +1, taking 3rd<\/sup>, bumping Group down \u20131 to 4th<\/sup>. The categories Daddy, Interracial, Big Dick, and Public all remained in the same places as 2022.  <\/p>\n\n\n\n

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The most searched for performers on PornhubGay were Malik Delgaty, followed by Joey Mills. In tight place for 3rd<\/sup> was Cade Maddox, with Jake Andrich Jakipz right behind him, and Zilv Gudel following right behind them.  <\/p>\n\n\n\n

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Men vs Women<\/strong> <\/h2>\n\n\n\n

Breaking the categories down by what men vs. women are most interested in saw quite a bit of overlap between the genders. Men were most interested in Japanese, much like last year, it remained in the top spot. Mature saw an increase of +1 and Anal saw an increase of +3. MILF remained in 4th<\/sup>, Ebony bumped down \u20133 and Transgender was up +2 this year.  <\/p>\n\n\n\n

Women\u2019s favorite category was Lesbian, followed by Japanese and then Threesome. Women\u2019s top 7 favorite categories remained exactly the same as last year. Following Threesome was Ebony, Mature, Anal, and MILF. After that, some changes occurred. Hentai was up +6 spots and Big Tits was up +5 spots. Popular with Women was down \u20133.  <\/p>\n\n\n\n

Between men and women, the overlap in their top 5 include Japanese and Ebony.  <\/p>\n\n\n\n

When it came time for categories viewed more comparatively by women than men, Scissoring was +196% more popular, Transgender was +175% more, and Pussy Licking was +105% higher. Other areas of higher interest for women include Solo Male at +85%, Romantic at +59%, Bisexual Male at +47% and Rough Sex at +39%. <\/p>\n\n\n\n

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Which pornstars were women searching for? The top two, by a significant amount, were Abella Danger in 1st<\/sup> and Eva Elfie in 2nd<\/sup>. Last year, Abella Danger was at the top of the list as well. Lexi Lore moved from 5th<\/sup> in 2022 to 3rd<\/sup> in 2023. <\/p>\n\n\n\n

What about male pornstars? Like last year, the most searched male pornstars by women were all queer performers. Armond Rizzo was +410% more likely to be searched for by women, followed by Devin Trez with +290%, and Dante Cole at +256% as well. Interestingly, all the male pornstars women searched more than men were also ranked in the same order of interest as last year as well.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

Proportion of Female Visitors<\/strong> <\/h2>\n\n\n\n

Female visitors contributed to over half the viewers in one country this year, the Philippines. They had 58% female viewers, +5% since last year, and 42% male. Colombia was split evenly, with 50% being female and 50% being male (a male increase of +1% since 2022). The rest of the countries had a higher percentage of men viewing Pornhub. Argentina also continued to have a high female viewership, with 47% being women, the same as 2022.  <\/p>\n\n\n\n

The countries with the lowest female viewers included Egypt and Germany with only 26% female, 74% male. Female visitors made up 28% of views from the Netherlands, and 29% in Canada, Sweden, United State, United Kingdom, Italy and Spain.  <\/p>\n\n\n\n

Overall, there was a proportional growth of +1% female viewers in the year 2023, bringing the total proportion of female visitors worldwide to 36%. <\/p>\n\n\n\n

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Since Google Analytics began tracking demographics data in 2015, we have seen our proportion of female visitors steadily increase over time. In 2015, female visitors made up 24% of all viewership. Every year since has seen an increase in number, reaching 36% in 2023, an increase of +12% percentage points in 8 years.<\/p>\n\n\n\n

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Age Demographics<\/strong> <\/h2>\n\n\n\n

When it came to visitor demographics, the average age of Pornhub visitors was 37 years old, which has remained the same for the past couple years. Our statisticians then broke the generations down for further information.  <\/p>\n\n\n\n

Most viewers are between the ages of 18 and 34. This makes up over half the entire viewership. The 18-24 age bracket made up 27% of all traffic and the 25-34 age bracket made up 26% of all traffic. After that, the numbers decrease. The 35 to 44 age bracket made up 19% of all traffic and the 45 to 54 age bracket made up 13%. After that, it was in the single digits. The 55 to 64 bracket made up 8% and the 65+ bracket made up only 7%.<\/p>\n\n\n\n

Proportionally by the top 20 countries, the 18 to 24 age bracket was highest in the Philippines, Mexico, Germany, Brazil, and Egypt, which had the highest amount at 41% of their entire traffic. They were lowest in Japan, Spain, and Sweden.  <\/p>\n\n\n\n

The 25 to 34 bracket was highest in the Philippines, Germany, and Egypt.  <\/p>\n\n\n\n

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<\/p>\n\n\n\n

So what categories are the generations most interested in? When it came to the percent difference in popularity compared to all other ages, Gen Z had a special interest in Cosplay at +146%, Hentai at +94%, Interactive at +90% and Smoking at +88%. Gen Y was more interested in Muscular Men at +69%, Tattooed Women at +43%, Cosplay at +38%, and Role Play at +25%. <\/p>\n\n\n\n

Gen X was more interested in Scissoring at +29%, Vintage at +28%, Transgender at +24%, and Fingering at +22%. The Boomers were +68% more interested in Smoking, +58% more interested in Transgender, +56% more interested in Handjob, and +54% more interested in Mature. <\/p>\n\n\n\n

Gen Z and Gen Y saw an interest overlap in Cosplay, Interactive, and FFM. The only overlap in Gen Y, Gen X and Boomers was the Transgender category.  <\/p>\n\n\n\n

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Devices & Technology<\/strong><\/h2>\n\n\n\n

In the last decade, the movement from desktop to mobile devices has tipped the scales from one to the other. In 2013, 51% of all views came from desktop devices. And now, in 2023, only 7.2% of traffic comes from desktop devices. With the ease and accessibility of our smartphones and being able to take them anywhere you want in your pocket, 91.3% of all traffic comes from mobile devices now.  <\/p>\n\n\n\n

Since 2022, phone traffic has gone up +8% this year. Desktop traffic is down \u201346% and tablet traffic decreased \u201343%, continuing the trajectory of smartphones encompassing most of the traffic.  <\/p>\n\n\n\n

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<\/p>\n\n\n\n

When our statisticians looked at the device traffic in the top 20 countries, a huge majority of the traffic was coming from phones, as expected. In the United States alone, 93% of traffic came from smartphones. In the Philippines, it was a whopping 96%. In France, 89% and in Mexico, 95%. The top 20 countries with the least amount of traffic coming from phones was still a huge percentage, Canada and Sweden having 85% of traffic coming from smartphones and Australia 86%. <\/p>\n\n\n\n

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<\/p>\n\n\n\n

Yet again this year, the Android OS continues to make up the largest part of the mobile operating system usage at 51.7%. Since last year, there was an Android increase of +1.8%.  <\/p>\n\n\n\n

Apple mobile iOS makes up 48.1%, dropping \u20131.4% since 2022. <\/p>\n\n\n\n

When it comes to desktop, Windows makes up the majority, with 63.2% of traffic coming from windows desktop devices. Since 2022, it saw a decrease of \u20132.3%. Mac OS makes up 29.2% of traffic, with an increase of +2.9% since last year. Linux makes up 3.6%, with a substantial increase of +31.2% since 2022. And finally, Chrome OS makes up 2.9%, up +13.1% since last year.  <\/p>\n\n\n\n

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<\/p>\n\n\n\n

Our statisticians broke traffic down by web browser next. On mobile, Chrome saw an increase of 8.4% this year, bringing with it 52.1% of all traffic on mobile devices. Safari saw a decrease of \u20132.2% this year, bringing 40.6% of traffic. The remaining browsers were 3.1% and less. <\/p>\n\n\n\n

On desktop, the most popular web browser was Chrome, bringing with it 52.6% of traffic. Since 2022, Chrome was down \u20131.3%. Safari saw an increase of +4.1%, bringing with it 23.1% of web browser traffic. Edge was up +9.6%, bringing with it 11.4% of web traffic. Firefox dropped \u201324.9%, bringing with it 4.8% of web browser traffic. And finally, Opera was up +18.7%, bringing with it 6.2% of web browser traffic. <\/p>\n\n\n\n

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<\/p>\n\n\n\n

Most of the traffic by game console came from PlayStation again this year, over 80%. PS4 made up 41.6% of game console traffic, down \u201316.7% from last year. PS5 made up 40.1% of traffic, up +77.3% from 2022. And Xbox was down \u201335.4%, bringing with it 16.7% of game console traffic.  <\/p>\n\n\n\n

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<\/p>\n\n\n\n

Movie Parodies & Characters<\/strong><\/h2>\n\n\n\n

The cultural impact of movies and their characters often factor into the porn people are searching. Viewers love to see the element of fantasy, not strictly nudity, and for that reason porn parodies and cosplay are popular on Pornhub.  <\/p>\n\n\n\n

This year, Star Wars was the most searched for, bumping Harley Quinn down \u20131 to a close 2nd<\/sup>. Following these two was Game of Thrones, which did not appear in 2022, and then Avatar, which was up +7 in 2023.  <\/p>\n\n\n\n

Many of the other usual suspects showed up in 2023 as well: Wonder Woman, Black Window, Catwoman, Elastigirl, and Princess Leia. Not as popular but also searched for were some of their male counterparts: Batman, Spiderman, Deadpool, Superman, and Captain Marvel.<\/p>\n\n\n\n

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Video Games & Characters<\/strong><\/h2>\n\n\n\n

Much like 2022 and 2021, Fortnite continued to be the most searched for video game. Overwatch came in second this year, holding the same place since 2021 as well. The third most searched video game was Minecraft, which has also held a spot in top since 2021 \u2013 it was fourth most searched in 2022 and second most searched in 2021.  <\/p>\n\n\n\n

This year, The Legend of Zelda saw a substantial boost of +26 spots, no doubt because of the release of Tears of the Kingdom earlier this year, which you can read our Insights post<\/a> on. Other games with substantial search increases include Super Mario at +19, God of War at +17, and The Witcher and Red Dead Redemption at +12. <\/p>\n\n\n\n

The games that saw the biggest loss of interest included Among Us at \u201311, Cuphead at \u201310, and Final Fantasy at \u20138.  <\/p>\n\n\n\n

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<\/p>\n\n\n\n

To see what video game characters were the most popular, our statisticians looked for any searches that combined a character name with the title of the video game they appear in. They did this to avoid counting searches for pornstars who may have similar names.  <\/p>\n\n\n\n

Like the most searched for games being Fortnite and Overwatch, some of the most searched for video game characters also came from these franchises. Chun Li from Fortnite was the most searched for video game character this year by far, moving up +10 spots and taking Dva\u2019s 1st place spot from 2022. Tifa from Final Fantasy came 2nd, up +18 spots since last year, and then Dva, again from Overwatch, came 3rd, down \u20132 spots since 2022. Tomb Raider\u2019s Lara Croft, a sexy video game veteran, saw a huge increase again in 2023, taking 4th place this year. <\/p>\n\n\n\n

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<\/p>\n\n\n\n

Traffic Changes on Holidays<\/h2>\n\n\n\n

Regional holidays and events always have an effect on traffic in different ways. Our statisticians looked for percentage drops when compared to an average day and found some interesting results.  <\/p>\n\n\n\n

The largest drop in traffic occurred on Thanksgiving Day in the US, with a huge \u201333.2% drop. This is no surprise, as most people are out with family or friends eating together. No doubt they are sleepy from all that turkey when they get home! The second biggest drop occurred on Walpurgis Night in Sweden, with a \u201330.4% drop in traffic. Following that was Ascension Day in France, with a \u201329.8% drop.  <\/p>\n\n\n\n

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<\/p>\n\n\n\n

The holidays that saw the least substantial drops in traffic occurred on the Sinulog Festival in the Philippines with only \u20137.8% less traffic compared to an average day. Next was Moulid Al-Nabi in Egypt with a \u20138.2% drop, and then Malanka in Ukraine with \u20138.9%. <\/p>\n\n\n\n

In Poland, Easter Sunday saw a \u201328.4% drop and in the Netherlands, it saw a \u201312.6% drop. Canada Day in Canada only saw a \u20139.8% drop but Australia Day in Australia saw a \u201317.2%. <\/p>\n\n\n\n

When it came to the biggest party night of the year, New Years Eve, our statisticians found some substantial drops in traffic around the world. The country who partied the hardest was the Netherlands where traffic dropped -61% between 6 p.m. and midnight! Following their lead was Germany, with a drop of \u201358% in traffic during that time, followed by Mexico who had a \u201356% drop.  <\/p>\n\n\n\n

The country that saw the least change was Japan. There, traffic between 6 p.m. and midnight only dropped \u201317%.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

Events that Changed Traffic in 2023<\/h2>\n\n\n\n

Every year, live events around the world contribute to substantial changes in traffic. Many people need to adjust their porn viewing schedule to accommodate these live events. This year, events like Super Bowl 57<\/a>, Coronation<\/a>, Eurovision<\/a>, UEFA Champions League<\/a>, Apple Event<\/a> and Sanremo Festival<\/a>, impacted world traffic in different ways.<\/p>\n\n\n\n

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Top 20 Countries in Detail<\/strong><\/h2>\n\n\n\n

In this section you will find a closer look at each of our Top 20 countries by order of highest daily traffic. It illustrates how porn tastes differ around the world but sometimes feature a common world theme of the year. Throughout 2023, Pornhub continued to expand into international markets, and you will see that many of the top searches are in different languages. Through crowdsourcing, thousands of Pornhub video titles are being translated into foreign languages to help people around the world find the content they want, using their localized lingo. <\/p>\n\n\n\n

You may also notice that many of the top searches are about the places, languages, and culture in those countries. The takeaway is that people like to see porn featuring their fellow citizens! <\/p>\n\n\n\n

Skip to:<\/strong><\/p>\n\n\n\n

    \n
  1. United States<\/a><\/li>\n\n\n\n
  2. Philippines<\/a><\/li>\n\n\n\n
  3. France<\/a><\/li>\n\n\n\n
  4. Mexico<\/a><\/li>\n\n\n\n
  5. United Kingdom<\/a><\/li>\n\n\n\n
  6. Japan<\/a><\/li>\n\n\n\n
  7. Germany<\/a><\/li>\n\n\n\n
  8. Italy<\/a><\/li>\n\n\n\n
  9. Canada<\/a><\/li>\n\n\n\n
  10. Brazil<\/a><\/li>\n\n\n\n
  11. Spain<\/a><\/li>\n\n\n\n
  12. Poland<\/a><\/li>\n\n\n\n
  13. Australia<\/a><\/li>\n\n\n\n
  14. Ukraine<\/a><\/li>\n\n\n\n
  15. Netherlands<\/a><\/li>\n\n\n\n
  16. Argentina<\/a><\/li>\n\n\n\n
  17. Colombia<\/a><\/li>\n\n\n\n
  18. Egypt<\/a><\/li>\n\n\n\n
  19. Chile<\/a><\/li>\n\n\n\n
  20. Sweden<\/a><\/li>\n<\/ol>\n\n\n\n

    The United States<\/strong><\/h2>\n\n\n\n

    The United States\u2019 top 3 most searched terms were the same as the most searched terms worldwide, albeit in a different order. The US was most interested in \u201clesbian\u201d porn, followed by \u201cmilf\u201d which was up +1 place since 2022, and \u201chentai\u201d which was down \u20132.  <\/p>\n\n\n\n

    The top pornstars in the US were Abella Danger in 1st<\/sup>, Sky Bri in 2nd<\/sup>, and Johnny Sins in 3rd<\/sup>.  <\/p>\n\n\n\n

    As far as trending searches go, \u201cdeepthroat\u201d saw a +593% increase, \u201cpassionate sex\u201d saw a +541% increase, and \u201ccaught masturbating\u201d saw a +489% increase.  <\/p>\n\n\n\n

    The top categories in the US were Ebony in 1st<\/sup>, Lesbian in 2nd<\/sup>, and Threesome in 3rd<\/sup>. Their top relative categories (viewed more when compared to the rest of the world) were Ebony at +67%, Latina at +58%, and Interracial at +53%.<\/p>\n\n\n\n

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    The Philippines<\/strong> <\/h2>\n\n\n\n

    In the Philippines, the most searched for terms were \u201cpinay\u201d in 1st<\/sup> by a landslide. In second was \u201cpinoy\u201d which was up +1 spot since 2022, and \u201cJapanese\u201d which was down \u20131 spot since 2022.  <\/p>\n\n\n\n

    Their top pornstars included Lasirena69 in 1st<\/sup>, Codi Vore in 2nd<\/sup>, and Tori Black in 3rd<\/sup>. Interestingly, none of these top 3 pornstars are Pinay or Asian, which their searches showed a particular interest in.  <\/p>\n\n\n\n

    As far as trending searches went, \u201chot asian big tits\u201d was up +654%, \u201cmale whimpering\u201d was up +527%, and \u201chot asian girl\u201d was up +464%. <\/p>\n\n\n\n

    The Philippines top categories included Japanese in 1st<\/sup>, Hentai in 2nd<\/sup> (continuing with the world trend), and Asian in 3rd<\/sup>.  <\/p>\n\n\n\n

    Their top relative categories included Hentai, which they were +344% more likely to view when compared to the rest of the world. Their second top relative category was Asian at +170%, followed by Korean in 3rd<\/sup> at +91%. <\/p>\n\n\n\n

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    France<\/strong> <\/h2>\n\n\n\n

    In France, the most searched for term was \u201cfrancaise\u201d by far. Following that in second was \u201chentai,\u201d again following the world trend of hentai becoming more popular. Their 3rd<\/sup> most searched term was \u201cmilf,\u201d again following world trends.  <\/p>\n\n\n\n

    When it came to top pornstars, like the US, France enjoyed Abella Danger the most. In 2nd<\/sup> place was Clara Morgane, a homegrown talent born in Marseille, France, who is also a renowned singer. And in 3rd<\/sup> was Anna Polina, a Russian transplant now living in France.  <\/p>\n\n\n\n

    Trending searches in France included \u201csleepover\u201d at +986%, \u201candroid\u201d at +821%, and \u201chot latina\u201d at +815%. <\/p>\n\n\n\n

    Their top categories included Anal in 1st<\/sup>, French in 2nd<\/sup>, continuing their interest in their local talent, and Mature in 3rd<\/sup>.  <\/p>\n\n\n\n

    Yet again continuing their interest in French content, their top relative category was French, which was +986% more likely to be viewed in France. Following in 2nd<\/sup> was Arab at +122% and Bukkake at +62% in 3rd<\/sup>.  <\/p>\n\n\n\n

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    Mexico<\/strong> <\/h2>\n\n\n\n

    In Mexico, continuing the world trend of hentai content booming in popularity, Mexico\u2019s most searched term was \u201chentai,\u201d holding the same spot as last year. Following in 2nd<\/sup> was \u201clesbianas\u201d which also held the same spot since 2022. And in 3rd<\/sup> was \u201cmilf,\u201d also holding the same spot as 2022.  <\/p>\n\n\n\n

    The top pornstars in Mexico included Abella Danger in 1st<\/sup>, continuing the trend of her popularity. In 2nd<\/sup> was Sara Blonde and in 3rd<\/sup> was Alexis Texas.  <\/p>\n\n\n\n

    Mexican trending searches included \u201ccowgirl\u201d at +845%, \u201csleepover\u201d at +792%, and \u201cone penis\u201d at +531%. <\/p>\n\n\n\n

    The top category in Mexico was Lesbian. Following that was Anal in 2nd<\/sup> and Threesome in 3rd<\/sup>.  <\/p>\n\n\n\n

    As for relative categories, Latina was +107% more popular in Mexico, followed by Transgender at +94% and Big Ass at +89%. <\/p>\n\n\n\n

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    The United Kingdom<\/strong><\/h2>\n\n\n\n

    In the United Kingdom, “milf\u201d and \u201clesbian\u201d took the top spots for most searched terms. \u201cindian\u201d was up +2 since 2022 and \u201chentai\u201d was down \u20131.  <\/p>\n\n\n\n

    Elle Brooke was the top pornstar in the UK, a homegrown talent from Surrey. Following Elle was Sky Bri in 2nd<\/sup> and Abella Danger in 3rd<\/sup>.  <\/p>\n\n\n\n

    Trending searches in the UK included \u201cmature british\u201d at +751%, \u201cbritish dogging\u201d at +609%, and \u201cbig tits milf\u201d at +549%. <\/p>\n\n\n\n

    In their top categories were other world popular categories, including Lesbian and MILF.  <\/p>\n\n\n\n

    As for relative categories, the UK was more likely to view British at +729%, Indian at +92%, and MILF at +85%.  <\/p>\n\n\n\n

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    Japan<\/strong> <\/h2>\n\n\n\n

    Japan was most interested in seeing Japanese content. Their top searched term for 2023 was \u201cjapanese\u201d by an extremely large margin. The 2nd<\/sup> most searched term was \u201cuncensored\u201d and following that was \u201camateur,\u201d all of which stayed in their respective places as last year.  <\/p>\n\n\n\n

    Much like their most searched terms, their top pornstars were also all Japanese. In 1st<\/sup> was Yua Mikami, a singer, Youtuber, and retired pornstar. In 2nd<\/sup> was Naomii Hub and in 3rd<\/sup> was Shibuya Kaho.<\/p>\n\n\n\n

    When it came to trending searches, \u201cuncensored pussy\u201d was +754% higher this year, \u201ctoe side\u201d was +667% higher this year, and \u201cbig breasts uncensored\u201d was +624% higher in 2023. <\/p>\n\n\n\n

    Continuing the trend of the Japanese loving their local content, Japanese was their most viewed category of the year. Next was Hentai, another popular category worldwide, and Creampie came 3rd<\/sup>.  <\/p>\n\n\n\n

    For relative categories, Japanese was +553% more likely to be viewed in Japan, Uncensored Cartoon was +329% more likely to be viewed, and Striptease was +159% more likely to be viewed.<\/p>\n\n\n\n

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    Germany<\/strong> <\/h2>\n\n\n\n

    In Germany, the most searched term of the year was \u201cmilf,\u201d which jumped up +2 spots from 2022. Following \u201cmilf\u201d was \u201cgerman\u201d and then \u201cdeutsch\u201d in 3rd<\/sup>, both of which dropped \u20131 spot. \u201ciranian\u201d saw a big jump of +29 spots and \u201clatina\u201d saw a jump as well of +9 spots.  <\/p>\n\n\n\n

    Top pornstars in the country include Johnny Sins in 1st<\/sup>, Abella Danger in 2nd<\/sup>, and Sky Bri in 3rd<\/sup>.  <\/p>\n\n\n\n

    Germany\u2019s trending searches included \u201csleepover\u201d at +878%, a term that also saw increased popularity in Mexico and France. After that, \u201candroid\u201d saw an increase of +798%, and \u201ccouple massage\u201d saw an increase of +778%. <\/p>\n\n\n\n

    As for top categories, Germany enjoyed Anal the most, followed by German, and then Lesbian. <\/p>\n\n\n\n

    Germany\u2019s relative categories were German at +901%, Fetish at +128%, and Pissing at +116%. <\/p>\n\n\n\n

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    Italy <\/strong> <\/h2>\n\n\n\n

    Continuing the trend of local content, Italy\u2019s top searched term was \u201citaliano,\u201d followed by \u201cmilf\u201d and then \u201camatoriale italiano,\u201d all of which kept their respective spots from 2022. \u201chentai\u201d and \u201clesbian\u201d also held their top 5 spots. <\/p>\n\n\n\n

    As for Italy\u2019s top pornstars, Sara Diamante came first, a local Milano talent. In 2nd<\/sup> was another local talent, Malena La Pugliese. In 3rd<\/sup> was another local Italian talent, Beatrice Segreti. <\/p>\n\n\n\n

    For trending searches, Italy saw an increase of +667% for \u201cgloryhole\u201d and \u201cass\u201d saw an increase of +654%. \u201cpegging\u201d was another trending search for Italy, at +585%. <\/p>\n\n\n\n

    Italy\u2019s top categories were Mature in 1st<\/sup>, Transgender in 2nd<\/sup>, and Lesbian in 3rd<\/sup>.  <\/p>\n\n\n\n

    For relative categories, Italian was +1264% more likely to be viewed in Italy. The Blowjob category was +120% more likely to be viewed in Italy, and Babe was +83% more likely to be viewed. <\/p>\n\n\n\n

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    Canada<\/strong> <\/h2>\n\n\n\n

    In Canada, \u201cmilf\u201d was the country\u2019s most searched term, holding the same place as 2022. Up +1 spot since last year was \u201chentai\u201d and down \u20131 spot this year was \u201clesbian.\u201d <\/p>\n\n\n\n

    The top pornstars in Canada include the same ones we have seen popular in other countries, including Abella Danger, Sky Bri, and Johnny Sins. <\/p>\n\n\n\n

    As for trending searches, \u201ctherapy\u201d was up +566% in 2023, \u201cpure pleasure\u201d was up +561%, and \u201casian latina\u201d was up +357%. <\/p>\n\n\n\n

    Like other major countries, Canada\u2019s top 3 categories were Lesbian 1st<\/sup>, Threesome 2nd<\/sup>, and Anal in 3rd<\/sup>. <\/p>\n\n\n\n

    As for relative categories, Indian was viewed +118% more in Canada compared to other countries, Small Tits was viewed +76% more, and Handjob was viewed +56% more.<\/p>\n\n\n\n

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    Brazil<\/strong><\/h2>\n\n\n\n

    In Brazil, the most searched term of 2023 by a huge ratio was \u201chentai\u201d followed by \u201cbrasileira\u201d and \u201cmilf,\u201d all of which held their same places as 2022. The term \u201clesbicas\u201d saw a jump of +10, otherwise most terms shifted only a few spots. <\/p>\n\n\n\n

    Abella Danger was Brazil\u2019s top pornstar, followed by Loupan (a homegrown talent), and then Gina Valentina, another Brazilian talent. <\/p>\n\n\n\n

    Brazil\u2019s trending searches included \u201ctransgender surprise\u201d at +490%, \u201chardcore sex\u201d at +486%, and \u201cone penis\u201d at +431%.  <\/p>\n\n\n\n

    Top categories included Anal in 1st<\/sup>, Brazilian in 2nd<\/sup>, and Transgender in 3rd<\/sup>.  <\/p>\n\n\n\n

    Brazil\u2019s relative categories, like many other countries, include an interest in themselves. Brazilian was viewed more in Brazil by +975%, Blonde was +95%, and Transgender was +68%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Spain<\/strong><\/h2>\n\n\n\n

    In Spain, \u201cespanol\u201d rose one spot to take the top searched term of 2023, bumping \u201chentai\u201d down to 2nd<\/sup>. The term \u201cmilf\u201d stayed in 3rd<\/sup> place again this year. <\/p>\n\n\n\n

    The top pornstar in Spain was Abella Danger, followed by Susy Gala, a local Spanish talent. Sara Blonde was the 3rd<\/sup> top pornstar, followed by two more local Spanish talents, Claudia Bavel and Ginebra Bellucci. <\/p>\n\n\n\n

    Trending searches in Spain included \u201celevator\u201d up +485%, \u201cgym girl\u201d up +443% and \u201cuniversitaria\u201d up +396%. <\/p>\n\n\n\n

    Among Spain\u2019s top categories was Mature in 1st<\/sup>, Lesbian in 2nd<\/sup>, and Threesome in 3rd<\/sup>.  <\/p>\n\n\n\n

    Relative categories included Euro at +112%, Handjob at 106%, and Mature at +93%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Poland<\/strong> <\/h2>\n\n\n\n

    Poland\u2019s most searched term of 2023 was \u201cmilf,\u201d which was up +1 this year, knocking \u201chentai\u201d down \u20131 to 2nd<\/sup>. Holding the same spot in 3rd<\/sup> again this year was \u201cpolska.\u201d <\/p>\n\n\n\n

    Abella Danger was Poland\u2019s top pornstar this year, jumping up +3 from 4th<\/sup> last year. Following Abella Danger was Blake Blossom and then Sky Bri.  <\/p>\n\n\n\n

    In Poland\u2019s trending searches was \u201cswinger\u201d up +814%, \u201cgym girl\u201d up +572%, and \u201celevator\u201d up +565%. <\/p>\n\n\n\n

    Top categories included many ones we have seen already, such as MILF, Anal, and Mature.  <\/p>\n\n\n\n

    Amongst their relative categories was Czech, up +148% in Poland, Brunette up +142%, and Party up +127%.  <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Australia<\/strong><\/h2>\n\n\n\n

    Australia most searched term of 2023 was \u201clesbian.\u201d The term \u201cmilf\u201d increased +2 spots this year, bumping \u201casian\u201d down to 3rd<\/sup> and \u201chentai\u201d down to 4th<\/sup>. The terms \u201cthreesome,\u201d \u201cmassage\u201d and \u201canal\u201d all stayed in the same place as 2022. <\/p>\n\n\n\n

    Top pornstars included many of the trending pornstars of the year, including Sky Bri in 1st<\/sup>, Abella Danger in 2nd<\/sup>, and Elle Brooke in 3rd<\/sup>. <\/p>\n\n\n\n

    \u201csharing a bed\u201d was Australia\u2019s top trending search of the year, with +605%, followed by \u201ctherapy\u201d at +541% and \u201caussie milf\u201d at +475%. <\/p>\n\n\n\n

    For top categories, Lesbian held the top spot again this year, with Anal coming in 2nd<\/sup> and Japanese coming in 3rd<\/sup>. <\/p>\n\n\n\n

    As far as relative categories went, Australia was more likely to view Asain by +155%, Pissing by +84%, and FMM at +63%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Ukraine<\/strong><\/h2>\n\n\n\n

    For most searched terms, Ukraine saw a massive boost in interest for \u201chentai\u201d with a +14 jump from 2022, making it the second most searched term of the 2023. In 1st<\/sup> was \u201cmilf\u201d which also jumped up 2 spots, and in 3rd<\/sup> was \u201canime,\u201d which held the same spot as last year. <\/p>\n\n\n\n

    Little Caprice was Ukraine\u2019s top pornstar of 2023, followed by gay talent, Cade Maddox, and then Sasha Rose. <\/p>\n\n\n\n

    Trending searches included \u201cmilf porn\u201d at +553%, \u201csho<\/a>rts<\/a>\u201d at +493%, and \u201csex anime\u201d at +313%. <\/p>\n\n\n\n

    The Ukraine\u2019s top categories included Reality in 1st<\/sup>, followed by MILF in 2nd<\/sup> and Anal in 3rd<\/sup>.  <\/p>\n\n\n\n

    When it came to relative categories, Reality was +343% more likely to be viewed in Ukraine, with Russian following at +322%, and Fisting at +189%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Netherlands<\/strong> <\/h2>\n\n\n\n

    The two top searched terms in the Netherland held their same spot as 2022, with \u201cmilf\u201d coming in 1st<\/sup> and \u201clesbian\u201d in 2nd<\/sup>. The term \u201cbig ass\u201d followed, moving up +1 spot since last year, and \u201chentai\u201d after that with +2. There was also a bigger increase in searches for \u201cindian\u201d which were up +8. <\/p>\n\n\n\n

    Their top pornstars include many we have seen in other countries already, including, in order, Abella Danger, Johnny Sins, and Sky Bri. <\/p>\n\n\n\n

    For trending searches, \u201csleepover\u201d saw an increase of +522%, \u201cskater girl\u201d saw an increase of +467%, and \u201cperfect tits\u201d saw an increase of 380%.  <\/p>\n\n\n\n

    Top categories of the year included the big three on many other country\u2019s top category lists as well, including Anal in 1st<\/sup>, Lesbian in 2nd<\/sup>, and MILF in 3rd<\/sup>. <\/p>\n\n\n\n

    For relative categories, Pissing was +67% more likely to be viewed in the Netherlands, followed by Arab at +58%, and Indian at +51%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Argentina<\/strong> <\/h2>\n\n\n\n

    In Argentina, the most searched for term was \u201cargentina\u201d holding the same place as 2022. Following that was \u201chentai\u201d which also stayed in 2nd<\/sup> since last year. The term \u201cmilf\u201d saw an increase of +1 spot, putting it in 3rd<\/sup> this year. Noticeable increases include \u201ctrans\u201d which was up +14 in 2023 and \u201cargentina anal\u201d which was up +24 this year.  <\/p>\n\n\n\n

    Their top pornstar of the year was Abella Danger. In 2nd<\/sup> was Pamsnusnu and in 3rd<\/sup> was Alexis Texas.  <\/p>\n\n\n\n

    For trending searches, \u201cargentina milfs\u201d saw an increase of +616%, \u201chentai porn\u201d saw an increase of +595%, and \u201cbig ass milf\u201d saw an increase of +557%. <\/p>\n\n\n\n

    Top categories aligned with many other top 20 countries this year, with Anal in 1st<\/sup>, Lesbian in 2nd<\/sup>, and Threesome in 3rd<\/sup>. <\/p>\n\n\n\n

    For relative categories, \u201canal\u201d was +71% more likely to be viewed in Argentina, followed by Scissoring at +60%, and Threesome at +59%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Colombia<\/strong> <\/h2>\n\n\n\n

    Much like their southern neighbors, Colombia\u2019s most searched terms were about local content. The term \u201ccolombiana\u201d was their most searched term again this year, followed by \u201ccolombia\u201d which was +1 since 2022, knocking \u201chentai\u201d down to 3rd<\/sup>. The term \u201ctrans\u201d saw a noticeable increase of +14 in 2023. <\/p>\n\n\n\n

    Colombia\u2019s top pornstars included Sara Blonde in 1st<\/sup>, Colombia homegrown talent, Esperanza Gomez in 2nd<\/sup>, and Abella Danger in 3rd<\/sup>. <\/p>\n\n\n\n

    The top trending searches were \u201cmilfs\u201d at +599%, \u201chomemade porno\u201d at +595%, and \u201canime espanol\u201d at +497%. Interestingly, \u201citaliano\u201d also saw a marked increase of interest, at +437%. <\/p>\n\n\n\n

    Their top categories were Lesbian in 1st<\/sup>, Ebony in 2nd<\/sup>, and Anal in 3rd<\/sup>. <\/p>\n\n\n\n

    For relative categories, Latina was +126% more likely to be viewed in Colombia, followed by Ebony at +108%, and Transgender at +76%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Egypt<\/strong><\/h2>\n\n\n\n

    In Egypt, like many other countries, their most searched terms included local content. The terms \u201cegyptian sex\u201d and \u201carabic sex\u201d and \u201cegypt\u201d all remained in their same spots in the top 3 as last year. The term \u201cborn sexy\u201d saw an increase of +9 this year. <\/p>\n\n\n\n

    Top pornstars included Lasirena69, Scarlett Jones, and Jasmine Jae. <\/p>\n\n\n\n

    For Egypt\u2019s top trending searches, \u201cblind date\u201d was up +606%, \u201cworld cup\u201d was up +593%, and \u201corgy sex\u201d was up +507%. <\/p>\n\n\n\n

    Egypt\u2019s top category this year was Arab, which rose +2 spots since last year. Lesbian came 2nd<\/sup>, and MILF followed in 3rd<\/sup>. <\/p>\n\n\n\n

    For relative categories, Arab was +612% more likely to be viewed in Egypt, followed by Behind the Scenes at +260%, and Euro at +199%. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Chile<\/strong><\/h2>\n\n\n\n

    In Chile, \u201chentai\u201d was the most searched term again this year. Following that was their local content, like many other countries. The term \u201cchilena\u201d was up +1 this year for 2nd<\/sup> most searched term, and \u201cchile\u201d was up +1 this year as well, for 3rd<\/sup> most searched term.  <\/p>\n\n\n\n

    Chile\u2019s top pornstars included Lasirena69 in 1st<\/sup>, Lela Star in 2nd<\/sup>, and Kelsi Monroe in 3rd<\/sup>.  <\/p>\n\n\n\n

    As for trending searches, \u201candroid\u201d saw an increase of +770%, \u201chomemade porno\u201d saw an increase of +769%, \u201ckorean\u201d saw an increase of +732%, and \u201cporno gay<\/a>\u201d saw a substantial increase of +678%.\u00a0<\/p>\n\n\n\n

    Chile\u2019s top categories include many we have seen already in other countries, including Anal in 1st<\/sup>, Lesbian in 2nd<\/sup>, and Threesome in 3rd<\/sup>. <\/p>\n\n\n\n

    For relative categories, Latina was +101% more likely to be viewed in Chile, Big Ass was +97% more likely to be viewed, and Anal was +89% more likely to be viewed. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Sweden<\/strong><\/h2>\n\n\n\n

    Continuing the trend of local interest, Sweden\u2019s top search term of the year was \u201cswedish\u201d again this year. Also holding the same spots as 2022 include \u201cmilf\u201d in 2nd<\/sup>, \u201clesbian\u201d in 3rd<\/sup>, and \u201cbig ass\u201d in 4th<\/sup>. There was a noticeable interest in \u201cturkish\u201d this year, which jumped up +32 spots. <\/p>\n\n\n\n

    For top pornstars, Sweden liked Coco Vandi most, Alexis Fawx came 2nd<\/sup>, and Siri Dahl came 3rd<\/sup>, who has a Swedish background.<\/p>\n\n\n\n

    The top trending searches in Sweden include \u201csex robot\u201d up +533%, \u201cturk\u201d up +467%, and \u201chappy ending\u201d up +387%. Interestingly, Sweden seemed to have a special interest in \u201cargentina\u201d this year, seeing a +360% growth. <\/p>\n\n\n\n

    Top categories in Sweden include Anal, Lesbian, MILF, Transgender, and Mature. <\/p>\n\n\n\n

    For relative categories, Sweden was +84% more likely to view Anal, 76% more likely to view Arab, and +73% more likely to view Pissing.  <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Conclusion<\/strong> <\/h2>\n\n\n\n

    And that is a wrap to the 2023 Year in Review! While categories have remained quite similar over the years, search terms vary widely. We love to see how interests change, what new stars rise to become world famous, what cultural events impact the porn people watch, and how the psychology of it all comes together at the end of the year. Thanks for reading and we wish you all a happy new year! <\/p>\n","protected":false},"excerpt":{"rendered":"

    2023 is the 10th anniversary of Pornhub\u2019s Year in Review Insights! Over the last decade we have brought you trends, terms, searches, and a recap of all the key events of those years that helped to shape the world\u2019s porn viewing habits. And this year, our statisticians are back with more data and commentary to … Continue reading “2023 Year in Review”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":22031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-21875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stats"],"_links":{"self":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/21875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/comments?post=21875"}],"version-history":[{"count":71,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/21875\/revisions"}],"predecessor-version":[{"id":23151,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/21875\/revisions\/23151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media\/22031"}],"wp:attachment":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media?parent=21875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/categories?post=21875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/tags?post=21875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}