\n
\nGulver\u2019s submission, \u201cAll you Need is Hand,\u201d a play on the hit song, \u201cAll You Need is Love,\u201d was one of 3,000 submitted by more than 2,000 entrants. It was selected from 15 finalists<\/a> that were announced last month. <\/p>\n
![\""All](\"https:\/\/www.pornhub.com\/insights\/wp-content\/uploads\/2013\/09\/pornhub_all_you_need_is_hand-240x300.jpg\")
<\/a>Gulver\u2019s concept, which displays two hands that make the shape of a heart and a tagline that reads \u201cAll You Need is Hand,\u201d appealed to Pornhub because it is relatable and familiar to just about everyone \u2013 no matter the gender, ethnicity or age. As Gulver explains in his submission<\/a>, not only can everyone relate to hands, they need them to use the site \u2013 at least to access it. Every time someone looks at their hand, they\u2019ll be thinking Pornhub. <\/p>\n \u201cWe received an overwhelming amount of responses, which made it incredibly difficult to pick a winner,\u201d said Corey Price, Vice President, Pornhub. \u201cIn choosing a winner, we were keen on picking an idea that was catchy and could be rolled out as a full multi-media campaign. We found Nuri\u2019s \u2018All You Need is Hand\u2019 idea to be just that. The concept is smart, relatable and it has potential to work across all advertisement platforms. We\u2019re thrilled to announce Nuri as the winner and are looking forward to working with him to roll out the industry\u2019s first mainstream ad campaign.\u201d <\/p>\n “As soon as I saw the campaign, the \u2018All You Need Is Hand\u2019 idea came to my mind, and I took the hands photo and prepared my campaign plan,\u201d said Gulver. \u201cAnd I\u2019m so glad I did because now I\u2019m Pornhub\u2019s Creative Director for the next 12 months. The gig suits me as I have a passion for creatively solving problems \u2013 in this case launching an advertising campaign for a taboo industry in the mainstream press. I used to think I was lucky, but now I think I am the luckiest person on earth.\u201d <\/p>\n According to Gulver, who works as copy writer for an advertising agency in Turkey, while he\u2019s very proud of himself, ironically, he still doesn\u2019t know how to explain his new job title to his parents. Gulver recently graduated from Istanbul Technical University with a degree in architecture and marine engineering. <\/p>\n Of the 15 finalists, Pornhub also selected two runner ups and one honorable mention. The runner ups included: \u201cThe World\u2019s Biggest Archive of Nothing<\/a>\u201d submitted by Marcin S. and Piotr C., which highlights the size of Pornhub\u2019s archive with a comical nod to it being thought of as taboo; and \u201cAmerica\u2019s Largest Do-It-Yourself Website<\/a>\u201d submitted by Paul Livornese, which, as the name suggests, cleverly conveys that all you need to enjoy Pornhub is yourself. The Honorable Mention was given to \u201cAll You Need is a Connection<\/a>\u201d submitted by Max Sherman, which was a 30-second video that highlights a man as he sulked around unsuccessfully trying to find an internet connection so he could watch Pornhub.<\/p>\n","protected":false},"excerpt":{"rendered":" Nuri Gulver of Istanbul Selected as Pornhub\u2019s Creative Director for \u201cAll You Need is Hand\u201d Pornhub, the premier destination for free online adult entertainment, today announced Nuri Gulver of Istanbul as the winner of its Creative Director Challenge, a contest that solicited \u201csafe-for-work\u201d (SFW) designs for an upcoming multimedia advertising campaign. Gulver, 24, who won … Continue reading “Creative Director Contest Winner Announced”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":3417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33,146,148,147],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-contest","tag-creative-director","tag-news-2","tag-winner"],"_links":{"self":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/3416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":13,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"predecessor-version":[{"id":3431,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/posts\/3416\/revisions\/3431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media\/3417"}],"wp:attachment":[{"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pornhub.com\/insights\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Nuri](\"https:\/\/www.pornhub.com\/insights\/wp-content\/uploads\/2013\/09\/ad_campaign_winner_nuri_gulver--228x300.jpg\")
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